My Experience as a Copywriter for Elderly Targeted Advertisements
As a copywriter, I have always found it challenging to write copy for different target audiences. However, when I was asked to write copy for elderly targeted advertisements, I was thrilled. In this article, I will share my experience of writing copy for elderly targeted advertisements.
First and foremost, I had to understand the audience I was targeting. I read books and articles on aging, spoke to elderly people, and watched videos on the topic. This helped me to understand their needs, wants, and challenges. I also researched the products and services that would be of interest to them.
Once I had a good understanding of my audience, I started writing. I made sure that my copy was simple, easy to read, and used large fonts. I also included images and illustrations to make it easier for them to understand. I used short sentences and avoided complex words and jargon.
In addition, I focused on the benefits of the products and services rather than the features. I highlighted how the products and services could improve their quality of life, make tasks easier, and provide them with more independence. I also included testimonials from other elderly people who had used the products and services.
During the interview process, I was asked to present my portfolio, which included the copy I had written for elderly targeted advertisements. The interviewer was impressed with my research and the way I had presented the benefits of the products and services. They also appreciated the language I used and the fact that I had included images and illustrations.
In conclusion, writing copy for elderly targeted advertisements was a rewarding experience. It allowed me to understand the needs and challenges of a different target audience and to create copy that resonated with them. I believe that my experience in writing copy for elderly targeted advertisements will be valuable in any future copywriting roles I may take on.